It’s a well-known fact that Apple and Google don’t share any information nor numbers on what users are doing on the App Store and on Google Play. So how marketers can really get to know our users with all these missing data-points? it’s our duty to know our audience, understand what makes them tick, how they think, what they’ll do next. If we miss on these signs, we are taking the risk of alienating them and turning them away from us and into the arms of our competitors.