Let's start above the fold. To quote Donald Miller, a caveman should be able to glance at it and immediately grunt back what you offer. Here’s my formula:

Once the problem has been researched and defined, a design team can start working on testable prototypes. There are 13 things that need special consideration.

Are you planning to produce a video to promote your newly launched mobile app but short of ideas? Be it shooting, animation of a mixture of both, hopefully you get some inspirations after reading this article!