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Learn how improving ad speed can increase revenue and makes users happy, and how to approach ad speed improvements.
The time it takes for the first ad request to be made. This is the interval from tag load until the first ad request is issued.
The Mobile advertising industry landscape consists of two major parts – Supply, that is presented by publishers and a SSP (stands for Supply Side Platform) that aggregates mobile inventory across hundreds of thousands of publishers and Demand, that is presented by a DSP (stands for Demand Side Platform) that allows advertisers to place mobile ads in publishers inventory. A Mobile Ad Network function is to serve a middle point between these two ends of the value chain, moving inventory across both supply and demand, either directly or via reselling or re-broking of inventory.
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